Disturbia Clothing Ltd

Disturbia is independent, family-run fashion brand based in Northumberland, UK. Creating clothing, shoes and accessories for an alternative lifestyle demographic, selling worldwide and majority to UK, USA, Germany and France. Disturbia’s audience has changed over the years and so has the brand, with the customers now being 70% female oriented. The rebranding needed to be appropriate to that, therefore an undertone of femininity was the approach taken. I was commissioned to work on the full rebranding, with a wide range of responsibilities considering of identity concepts, art direction, deliverables and refinements.

Rebrand | Art Direction | Print

When applying the brand across printed and digital applications a censored type effect was applied to the aspects of the secondary and contact information, to reflect grungy, punk, and goth aesthetic that the products offer – Bio Sans typeface is used as it is neutral and simple.

www.disturbia.co.uk

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